ACC Launches "Conrete+"

(Business Standard 5-14-2011) ACC Ltd, India’s foremost cement manufacturer and pioneer in cement and concrete technology, launched ‘Concrete+’, a premium eco-friendly cement brand in Bengaluru today. Concrete+ is technologically advanced cement in terms of higher strength and durability. This product will cater to the requirements of individual home builders in and around Bengaluru City.
Concrete+ is specially formulated cement goes with a Tag Line “FASTER.STRONGER.FOREVER” which is produced by inter-grinding higher strength Ordinary Portland Cement clinker with high quality processed fly ash. This product utilizes fly ash (a hazardous industrial waste) to help conserve natural resources, thus making it an eco-friendly product. Concrete+ is more cohesive, durable and best suited for Reinforced Cement Concrete (RCC) work. Concrete+ will be available in specially designed 50-kg tamper proof bags with free value added technical services.Mr Jayanta DattaGupta, Chief Commercial Officer, ACC Limited, formally launched the product. Speaking on the occasion he said, “We are extremely happy to offer ‘Concrete+’ to our consumers in Bengaluru City.  Bengaluru has been of utmost importance to ACC and the launch of Concrete+ is a next step towards customer satisfaction in Karnataka. This product is a result of continuous feedback from Customers/ Influencers/ Dealers & also efforts of our central technology support services centre. We believe in offering home builders the finest cement to build their dream homes stronger but also greener.”
Concrete+ is designed specially to ensure high durability and resistance of structures under extreme climate. With Concrete+, ACC offers services like house building estimation, training on good construction practices, testing of ingredients at site, site visits at different stages of construction, basic proportion design for concrete and testing strength for concrete structure. Specially designed literature is also available for customers to understand the advantage of the products as well as the methodology for construction.
Concrete+ follows the successful launches at Nagpur, Amravati which also offers a host of value-added services to consumers. The company operates a country-wide network of as many as 120 ACC Help Vans and 24x7 working web site all under the umbrella of ACC Help. This initiative of the company aims at guiding individual home builders to build their dream home and at the same time to ensure consumer satisfaction.
ACC has been a leader in innovative research, product development and specialized consultancy services. ACC’s Wadi Plant, Karnataka has World's largest kiln installed with a capacity of 12,500 tonnes per day creating new landmarks for cement industry globally.
ACC’s has the country’s most energy efficient and state-of-the-art cement plants. With over 75 years of close interaction with customers, ACC has entered its platinum jubilee year-the first company in the cement industry to achieve this status.  ACC delivers a blend of products and services which makes it a unique offering to its valued customers.
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